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What if this wasn’t about YOU?

  • sent by Siddharth Anantharam
  • March 13, 2025
what if this wasnt about you

"Your work is not about you. It’s about the people it serves. The sooner you accept that, the further it will go."

- Steven Pressfield

The Moment of Doubt We All Face

There’s a moment before every bold move—before you hit publish, launch the idea, or take the stage—where doubt creeps in.

“What if this doesn’t work?”
“What if people judge me?”
“What if I fail?”

We make it about us. And that’s where we get stuck.

But what if we flipped the script? What if, instead of protecting our identity, we focused on serving the mission?

That’s the power of one simple question: “What if this wasn’t about me?”

what if this wasnt about you

Breakthrough Idea of the Week

The Question That Changes Everything

“What if this wasn’t about me?”

A simple question. But one that every entrepreneur, coach, and artist must ask if they want to break through.

  • For entrepreneurs —it’s the shift from protecting a reputation to building something that matters.
  • For coaches—it’s the shift from having all the answers to creating space for real transformation.
  • For artists—it’s the shift from chasing applause to creating work that demands to exist.

For me, this question is a cheat code—a way to bypass my ego and reconnect with my mission.

Because the truth is, the most powerful work is created when we stop making it about us.

For Entrepreneurs – Build for the Mission, Not Your Ego

I once worked with an entrepreneur who had built a wildly successful business. A known name. A track record of wins.

But when it was time to reinvent, he froze.

He kept thinking about his reputation. His past successes. His personal brand. What if this next move didn’t measure up?

Then he asked, “What if this isn’t about ME?”

And suddenly, he started moving like a hungry startup founder again. Making bold choices. Taking risks. Falling in love with the process instead of fearing the outcome.

Make your work about the problem you’re solving, not the identity you’re protecting.

For Coaches – The Power of Detachment

The best coaching isn’t about giving people the “right” answers.

It’s about creating space for them to discover it themselves.

But that only happens when you get out of the way. When you stop trying to be the expert, and instead, let them step into their own power.

When you stop making it about you, you unlock something bigger in others.

For Artists – The Secret to True Creativity

Every artist reaches a moment where they fear their best work is behind them.

Because they’re thinking about their last masterpiece instead of their next one.

But the greatest works of art weren’t created for applause. They were created because they had to exist.

Your best work isn’t about your last win. It’s about what’s asking to be created now.

Pause & Reflect

Pause & Reflect icon
  1. Where in your life are you making it about you—instead of what needs to be built, shared, or created?
  2. What would happen if you shifted your focus from how you look to who you serve?
  3. What’s the next action you’d take if you weren’t afraid of getting it wrong?

The answer to those questions? That’s where your next breakthrough is.

COACHING TOOL OF THE WEEK

The “Not About Me” Shift

When you feel stuck, overwhelmed, or afraid, use this 3-step mental shift to regain momentum:

infographic
infographic
  1. Step 1: Zoom Out
    Imagine your work from 10 years in the future. What really matters?
  2. Step 2: Reframe
    Instead of asking “What will people think?” ask “What if this wasn’t about me? Who will this work serve?”
  3. Step 3: Act Anyway
    Commit to one small step forward—without needing it to be perfect.

Remember in the end…

Your work isn’t about YOU. It’s about what it’s meant to do in the world.

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