What if this wasn’t about YOU?

I once worked with an entrepreneur who had built a wildly successful business. A known name. A track record of wins.

But when it was time to reinvent, he froze.

He kept thinking about his reputation. His past successes. His personal brand. What if this next move didn’t measure up?

Then he asked, “What if this isn’t about ME?”

And suddenly, he started moving like a hungry startup founder again. Making bold choices. Taking risks. Falling in love with the process instead of fearing the outcome.

Make your work about the problem you’re solving, not the identity you’re protecting.

"Your work is not about you. It’s about the people it serves. The sooner you accept that, the further it will go."

- Steven Pressfield

The Moment of Doubt We All Face

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The Question That Changes Everything

For Entrepreneurs – Build for the Mission, Not Your Ego

For Coaches – The Power of Detachment

For Artists – The Secret to True Creativity

Pause & Reflect

COACHING TOOL OF THE WEEK

The “Not About Me” Shift

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