How To Stand Out As A Coach: 6 Ways To Carve Your Own Unique Footprint
sent by Siddharth Anantharam | March 30, 2023
March 30, 2023
In my recent group mentoring session one of the coaches asked me “With so many other coaches out there, how do I stand out? I don’t know what makes me truly unique.”
So many coaches I know have this question running in their minds. They have something to share with the world. They have a contribution to make. Yet they shrink back from putting themselves out there.
One of the recurring reasons for this is because they assume that the leading experts in the field must have some unique talent or insight that they have yet to learn.
So they put their heads down and do what is easiest to do at this point – They blend in. They do what other coaches are doing, hoping that they will stumble on their own uniqueness.
However, here’s a truth that leadership coach Robin Sharma expresses beautifully,
To have the results that only 5% of the population has, you must be willing to do only what 5% of the population is willing to do.
Or as I like to put it, “Do the OPPOSITE. Do what 95% of the population is not doing.”
Here are 6 ways to STAND OUT and carve your own unique footprint as a coach.
1. Your Brand = Your Story.
Your brand is your story. It’s what sets you apart from any other coach out there.
To stand out as a coach, you need to craft your story in a way that showcases your values, passions, strengths, conflicts and your mission.
Most coaches make the mistake of writing their story for themselves. Your story needs to be written so that it speaks deeply to your target audience.
For eg: I was speaking to a coach who’s core expertise is breathwork. He shared with me his story from almost a decade ago when the lower half of his body had been paralyzed in an almost fatal accident. The one thing that helped him heal and reestablish the relationship with his body was his breath. Since then he has trained thousands of people across the world to grow and heal using the power of their breath.
His story was so powerful that it inspired me to connect and get coached by him.
The next time you wonder what makes you unique, remember this quote from Dr. Seuss
Today you are YOU. That is truer than true. There is nobody alive that is YOU’er than You.
There is nothing YOU’er than you than the story of everything you’ve had to overcome to become who you are today. Share it openly and powerfully without holding back.
2. Blend Different Worlds Together.
I recently attended a week long training on theater and drama. I’m integrating everything I learned there into helping my clients craft a new identity.
Last year I went on a 16 day long expedition to the Himalayas. I have integrated everything I learned there into coaching my clients to push through barriers and build a better relationship with their body.
You will not stand out as a coach if you read the same books other coaches are reading or attend the same training and experiences that other coaches are attending.
In his book the Medicci effect, Frans Johansson says that:
You can ignite the explosion of extraordinary ideas by bringing together different disciplines and cultures and searching for places where they connect.
Innovation happens when there is Idea Sex – where you can combine ideas from two different worlds to come up with an even better idea. And this is where you will find your unique essence as a coach.
3. Focus on Experiences, not Explanations
Most coaches are trying hard to explain what makes them different. Don’t be like other coaches.
Invite people to experience the difference with you.
Invite them into a powerful 1-on-1 coaching conversation. Invite them as a guest to a group coaching call. Invite them to an event you are speaking at where they get to see you in action.
What makes you unique is often difficult to put into words. But it can be demonstrated.
When your client’s experience who you are, you satisfy their curiosity and create innate desire. And people are willing to pay you for what they truly desire.
4. Value, Value, Value.
Alex Hormozi in his book $100m offers shares what he calls the Value Equation which I absolutely love.
Want to create tremendous value for your clients?
– Get them a step closer to their dream outcome.
– Increase their chance of winning.
– Decrease the time they take.
– Decrease the effort/ sacrifices they need to make to get there.
The best way to demonstrate your value is to share case studies or stories of clients who you have helped achieve the above. They speak for themselves and are a walking talking representation of what makes you truly unique.
5. Create & Connect like a Thought Leader
Most coaches wish to become thought leaders in their fields. But they forget that becoming a thought leader requires two distinct elements
- CREATING new ideas, thoughts and perspectives consistently that challenge the status quo and the norm.
- CONNECTING with your community’s dreams, desires and challenges. Also connecting people who share these with each other.
Thought leadership is about a lot more than just making money. It’s about solving real problems and consistently making a difference in a way that creates value for others and for yourself.
True thought leadership requires you to be brave, open up and share yourself with the world with the risk that your ideas may be shot down. This is where you become a unique gift to the world.
6. Walk Your Talk
I have seen coaches who do all of the above and yet not stand out. This is because they are missing the most important ingredient – BEING who they say they are.
The true test of uniqueness for me is this, “Do you do what you coach your clients to do? Are you who you want your clients to BE?”
At the very essence, your authenticity to walk you talk, to do the work and continuously be on the journey of growth and mastery is what makes you truly STAND OUT as a coach.
By implementing these 6 strategies, you can differentiate yourself from most other coaches out there and create a unique coaching business that makes a meaningful impact on the world.
Are you ready to do what 95% of the population is not doing? And see the results that only 5% are achieving?
Which of these 6 strategies do you wish to do more of in your coaching practice?
Share with me in the comments below.
Delivering one powerful coaching insight every Thursday morning.
Join a community of 5000+ coaches who Coach with Confidence. Every Thursday morning, you’ll get 1 actionable insight from me to master the art, science and business of coaching.
Leave a Comment
26 thoughts on “Discover your own unique coaching voice”
Comments are closed.
ABOUT THE NEWSLETTER
Join a community of 5000+ coaches who Coach with Confidence. Every Thursday, you’ll get 1 actionable insight from me to master the art, science and business of coaching.
READ PREVIOUS
March 23
March 16
March 09
March 02
Resonate !
Wow, marvelous blog format! How long have you ever been blogging for?
you make running a blog look easy. The overall glance of your site is magnificent, as well as the content material!
You can see similar: sklep and here najlepszy sklep
Good day! This is my first comment here so I just wanted to give a
quick shout out and say I genuinely enjoy reading your articles.
Can you recommend any other blogs/websites/forums
that deal with the same topics? Appreciate it!
I saw similar here: najlepszy sklep and also here: najlepszy sklep
It’s very interesting! If you need help, look here: hitman agency
I’ve been browsing on-line greater than three hours as of late, yet I never found any
attention-grabbing article like yours. It is lovely worth sufficient for me.
In my opinion, if all webmasters and bloggers
made good content material as you did, the internet might be a lot more useful than ever before.
I saw similar here: sklep and also here: najlepszy sklep
Spot on with this write-up, I honestly believe that this
site needs much more attention. I’ll probably be returning to
see more, thanks for the info! I saw similar here: sklep online and also here: sklep internetowy
Wow, incredible weblog layout! How lengthy
have you ever been blogging for? you make blogging glance easy.
The overall glance of your website is excellent,
as well as the content material! You can see similar:
sklep online and here e-commerce
I know this website gives quality dependent
posts and other information, is there any other website which gives such stuff in quality?
I saw similar here: najlepszy sklep and also here: najlepszy sklep
Hello Dear, are you really visiting this site daily, if so
then you will without doubt obtain pleasant knowledge.
I saw similar here: Sklep online
Great goods from you, man. I’ve understand your stuff previous to
and you are just extremely magnificent. I really like what
you’ve acquired here, really like what you are stating and the way in which you say it.
You make it entertaining and you still care for to keep it wise.
I cant wait to read far more from you. This is really a great site.
I saw similar here: Najlepszy sklep
Hi there I am so grateful I found your blog page, I really found you by mistake,
while I was researching on Google for something else, Anyways I am here
now and would just like to say cheers for a marvelous post
and a all round exciting blog (I also love the theme/design),
I don’t have time to look over it all at the moment but I
have bookmarked it and also added your RSS feeds, so when I
have time I will be back to read a lot more, Please do keep up the superb
work. I saw similar here: Sklep online
Howdy! Do you know if they make any plugins to help with Search Engine
Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains.
If you know of any please share. Cheers! You can read similar text here: Sklep online
It’s very interesting! If you need help, look here: ARA Agency
Hello there! Do you know if they make any plugins
to help with Search Engine Optimization? I’m trying to
get my blog to rank for some targeted keywords but I’m not seeing very good gains.
If you know of any please share. Thanks! You can read similar text here: Sklep internetowy
azithromycin purchase canada
Wow, marvelous weblog layout! How long have you been running a blog
for? you make blogging look easy. The overall glance of
your site is great, let alone the content! You can see
similar here najlepszy sklep
recommended canadian pharmacies
Wow, superb blog layout! How lengthy have you been blogging for?
you make running a blog look easy. The entire glance of your web site is fantastic, as well as
the content! You can read similar here prev next and that was wrote by Andrea64.
Wow, amazing blog format! How long have you ever been running a blog for?
you made running a blog glance easy. The total glance of
your site is magnificent, let alone the content! You can read similar here prev next and
those was wrote by Dewayne79.
Wow, fantastic weblog structure! How long have you been running a blog for?
you made blogging look easy. The total look of your web site is
wonderful, let alone the content! You can see
similar here prev next and those was wrote by Miranda80.
zithromax 1000 mg pills
pharmaceuticals online australia
Отправиться в увлекательное путешествие по Байкалу – это как воплотить свои самые смелые мечты в реальность. Именно такую возможность предоставляет нам байкальский отдых турагентство. Здесь нас встречает широкий выбор туров, олицетворяющих весь величественный дух этого уникального места.
Каждый тур от FanatBaikala.ru – это возможность узнать Байкал совершенно новым образом. От походов по живописным маршрутам до увлекательных экскурсий на комфортабельных судах – здесь каждый найдет что-то по своему вкусу.
Особый интерес вызывает бухта песчаная из листвянки – это настоящий рай для любителей природы и экзотических пейзажей. Нежные песчаные пляжи, окруженные сосновым лесом, создают удивительную атмосферу умиротворения и спокойствия.
Не упустите возможность окунуться в мир удивительных открытий с FanatBaikala.ru!
Приложение БК Зенит скачать zenitbet1.com
По поиску промокод бк зенит при регистрации вы на верном пути. Зеркало официального сайта Zenitbet спокойно осуществляет работу на территории РФ и абсолютно безопасно. Вы можете без опасений вписывать свои персональные данные и быть уверены в том, что данные не могут быть использованы другими пользователями. Также средства на счету находятся под защитой. Удобство в том, что сайт совпадает официальному и Вам не нужно будет привыкать к другой картинке. А также не нужно проходить повторную регистрацию, если вы уже были зарегистрированы. В зеркале сохраняются Ваши данные, впишите их и заходите в свой профиль.
Когда мне потребовалось обновить интерьер моей старой московской квартиры, я решил, что начну с лестницы. После недолгих поисков я наткнулся на сайт a-kovka.ru, где увидел огромный выбор кованых перил. Впечатлило, что компания специализируется на индивидуальных проектах, что дало мне свободу выбора дизайна. Процесс заказа был необычайно прост и быстр, что для Москвы большая редкость. Особенно порадовала оперативность работы и высокое качество изделий, благодаря которым моя лестница теперь выглядит великолепно. Рекомендую a-kovka.ru всем, кто ищет надежного и креативного исполнителя в Москве!
Добро пожаловать в кузницу “А-ковка” кованые перила москва – ваш надежный партнер в создании красивых и функциональных перил для вашего дома. Мы находимся в Москве, всего в 91 километре от МКАД, и готовы предложить вам широкий выбор кованых изделий, выполненных опытными мастерами.
Наша цена доступна для любого покупателя, а качество наших изделий всегда остается на высоте. Мы используем современное оборудование и материалы высокого качества, чтобы каждый заказчик остался доволен результатом. Кованые перила не только придают вашему интерьеру изысканный вид, но и являются прочным и долговечным решением для вашего дома. Закажите перила в нашей кузнице и убедитесь сами в высоком качестве наших изделий!
БК Зенит ставки на спорт zenitbet1.com
Если Вы искали скачать zenit на андроид в сети интернет, то переходите на наш сайт уже сейчас. Зеркало, обычно, постоянно блокируют и нужно его искать еще раз. С помощью сайта zenitbet1.com больше не будет трудностей в поиске. Мы каждый день проверяем и добавляем ссылку на вход зеркало ЗенитБет. Можно подписаться на отправку и Вам на почту будет приходить новая ссылка о входе на сайт.